Manuka honey: Tasmanian beekeepers claim āwe were firstā in battle with New Zealand over product name
By Laura Beavis
Updated earlier today at 4:29am
Bee hive boxes with Manuka honey.
PHOTO: Lindsay Bourke said the loss of the right to label his product āmanukaā would be devastating. (ABC News: Laura Beavis)
Tasmanian honey producers say they have the proof āmanuka honeyā was produced on the island state years before New Zealand ā and the Kiwis can buzz off if they think they can claim ownership of the name.

jars of honey sit on a shelf
PHOTO: Tasmania is claiming ādocumented evidence back to 1884ā of manuka honey production. (Supplied)
Demand for the honey, which some believe boasts health and cosmetic benefits has surged in recent years along with the debate between Australia and New Zealand over which country has the right to call the manuka honey name its own.
Manuka honey is produced by European bees from the pollen of the leptospermum scoparium plant, a kind of tea tree which is native to Australia and New Zealand.
A group of New Zealand honey producers called the Manuka Honey Appellation Society Inc is trying to gain certification rights in markets including the United Kingdom, China and the United States that would prevent honey that isnāt produced in New Zealand from being labelled as manuka.
They argue the word manuka comes from New Zealandās indigenous Maori language and international customers expect manuka honey to have been produced and processed in New Zealand.
In December last year the UK Trade Mark Registry decided to accept the term āManuka Honeyā as a certification mark, but Australian producers have about three months in which they can challenge that decision.
Tasmaniaās honey producers believe they have a unique right to market manuka honey because the first documented production happened in Tasmania.
Blue Hills Honey co-owner Nicola Charles said European honey bees were introduced to Tasmania and Australia ā eight years before New Zealand.
āIn Tasmania weāve got documented evidence back to 1884 for this name for this type of honey,ā she said.
āLeptospermum scoparium originated in Tasmania and dispersed to New Zealand and lower Victoria, so we feel we have a moral case to still call it manuka, and not be cut out from a global market thatās got a potential to be a high revenue for Australia.ā
A bee pollinating a Manuka tree.
PHOTO: Many believe manuka honey to have superior health benefits, but these are still disputed. (ABC Rural)
What are your thoughts on the debate over manuka honey naming rights? Join the discussion.
The president of the Tasmanian Beekeepers Association, Lindsay Bourke, said manuka honey was vital for the industry because the high prices it commands help keep local producers viable.
Losing the right to use the name would have a big impact, he said.
āNew Zealand and Australia, including Tasmania, combined, cannot produce enough manuka honey for the world, and weāll be struggling to do it as more and more people become aware of it,ā Mr Bourke said.
āWe should be working together and not against each other.ā
Paul Callander from the Australian Manuka Honey Association said it had engaged lawyers in the UK to defend Australian producersā right to use the term.
The association has applied for funding under the Department of Agricultureās Agricultural Trade and Market Access Program (ATMAC).

A jar of manuka honey.
PHOTO: New Zealand is claiming a āvalid right to the certificationā of the name āmanukaā. (Flickr: Ryan Merce)
āThe opportunity with manuka, itās not just honey on a shelf, itās medicinal, itās pharmaceutical, cosmetic, nutraceutical,ā Mr Callander said.
āSo itās a multi-faceted, vertical industry application that you start to be locked out of if you canāt use the word manuka, so itās a significant impact.ā
But John Rawcliff from the Manuka Honey Appellation Society said New Zealand producers had a valid right to the certification, and compares the situation to that with wines produced in specific parts of Europe, such as Champagne.
āYour ability to define, differentiate and describe what is unique or characteristic from your area or territory is critical for the growth of any countryās honey industry,ā he said.
The Department of Agriculture said applicants to the ATMAC program are notified of the outcome within 12 weeks of lodging an application.