Manuka honey: Tasmanian beekeepers claim ‘we were first’ in battle with New Zealand over product name
By Laura Beavis
Updated earlier today at 4:29am
Bee hive boxes with Manuka honey.
PHOTO: Lindsay Bourke said the loss of the right to label his product “manuka” would be devastating. (ABC News: Laura Beavis)
Tasmanian honey producers say they have the proof “manuka honey” was produced on the island state years before New Zealand — and the Kiwis can buzz off if they think they can claim ownership of the name.
jars of honey sit on a shelf
PHOTO: Tasmania is claiming “documented evidence back to 1884” of manuka honey production. (Supplied)
Demand for the honey, which some believe boasts health and cosmetic benefits has surged in recent years along with the debate between Australia and New Zealand over which country has the right to call the manuka honey name its own.
Manuka honey is produced by European bees from the pollen of the leptospermum scoparium plant, a kind of tea tree which is native to Australia and New Zealand.
A group of New Zealand honey producers called the Manuka Honey Appellation Society Inc is trying to gain certification rights in markets including the United Kingdom, China and the United States that would prevent honey that isn’t produced in New Zealand from being labelled as manuka.
They argue the word manuka comes from New Zealand’s indigenous Maori language and international customers expect manuka honey to have been produced and processed in New Zealand.
In December last year the UK Trade Mark Registry decided to accept the term “Manuka Honey” as a certification mark, but Australian producers have about three months in which they can challenge that decision.
Tasmania’s honey producers believe they have a unique right to market manuka honey because the first documented production happened in Tasmania.
Blue Hills Honey co-owner Nicola Charles said European honey bees were introduced to Tasmania and Australia — eight years before New Zealand.
“In Tasmania we’ve got documented evidence back to 1884 for this name for this type of honey,” she said.
“Leptospermum scoparium originated in Tasmania and dispersed to New Zealand and lower Victoria, so we feel we have a moral case to still call it manuka, and not be cut out from a global market that’s got a potential to be a high revenue for Australia.”
A bee pollinating a Manuka tree.
PHOTO: Many believe manuka honey to have superior health benefits, but these are still disputed. (ABC Rural)
What are your thoughts on the debate over manuka honey naming rights? Join the discussion.
The president of the Tasmanian Beekeepers Association, Lindsay Bourke, said manuka honey was vital for the industry because the high prices it commands help keep local producers viable.
Losing the right to use the name would have a big impact, he said.
“New Zealand and Australia, including Tasmania, combined, cannot produce enough manuka honey for the world, and we’ll be struggling to do it as more and more people become aware of it,” Mr Bourke said.
“We should be working together and not against each other.”
Paul Callander from the Australian Manuka Honey Association said it had engaged lawyers in the UK to defend Australian producers’ right to use the term.
The association has applied for funding under the Department of Agriculture’s Agricultural Trade and Market Access Program (ATMAC).
A jar of manuka honey.
PHOTO: New Zealand is claiming a “valid right to the certification” of the name “manuka”. (Flickr: Ryan Merce)
“The opportunity with manuka, it’s not just honey on a shelf, it’s medicinal, it’s pharmaceutical, cosmetic, nutraceutical,” Mr Callander said.
“So it’s a multi-faceted, vertical industry application that you start to be locked out of if you can’t use the word manuka, so it’s a significant impact.”
But John Rawcliff from the Manuka Honey Appellation Society said New Zealand producers had a valid right to the certification, and compares the situation to that with wines produced in specific parts of Europe, such as Champagne.
“Your ability to define, differentiate and describe what is unique or characteristic from your area or territory is critical for the growth of any country’s honey industry,” he said.
The Department of Agriculture said applicants to the ATMAC program are notified of the outcome within 12 weeks of lodging an application.