My advice would be to start small and keep selling to friends and family. As the demand for your honey grows, then you can expand slowly to meet that demand. To open a Honey Store without the demand for your product is setting up for failure. Use free tools to begin with like Facebook to advertise locally, type up a leaflet to drop in letterboxes and do it all yourself to keep costs down. If your honey product is professional, you will develop a loyal following and can plan to expand from there.